Mine Dewatering pumps.
To increase market share and reinforce the position that (Weir Minerals) MULTIFLO Pumps are the preferred choice globally for Mine dewatering solutions.
The No Job Too Big proposition was demonstrated across all campaign collateral (including outdoor, press and online) by literally draining landmark bodies of water including regions such as Rio de Janeiro (Cristo Redentor), Sydney Harbour (Opera House) and San Francisco Bay (Golden Gate bridge)
The demonstrated brand proposition of ‘No Job too Big’ revitalised the companies offer in existing regions while gaining measurably interest in potential new business regions.