A Brisbane based Blues Band.
Design a Logo and CD sleeve that would be noticed, on a limited budget.
To turn the budget limitations into an asset. The design approach for both the Logo and the CD packaging was to appear raw and handmade by actually being handmade. A rubber stamp of the final artwork was created and hand stamped onto sleeves made of recycled cardboard. A visual representation of the rawness of the bands Blues style.
Amongst all the usual array of collateral that bands use to promote themselves to various venues, the handmade feel of the Logo and CD package created a point of interest. It helped the band be noticed from the pile of submissions venues get all flaunting colourful and glossy cases. Subsequently the band has been busy doing what they do best, nothing but the Blues.