Well, somebody has finally had the vision and budget to start creating the next generation of the Ebook experience.
Traditional Ebook viewers such as Kindle gave a very ho-hum reader experience of just text on a page. For my mind, I never saw the benefit of trading off the tactile experience of a book for a very average screen-text experience, especially when every thing was in predominantly grey tones (yawn).
Then came the iPad. The iPad was designed around user engagement, you can shake it, flip it, touch it (yes, a new kind of tactile experience!). Developers and designers had their hands untied and more creative freedom, everything moving forward from the lauch of the iPad is new territory, we have new ground zero to judge user experience and engagement.
Below is a link to an amazing example of what creativity (with a little budget!) can do for the classic picture book ‘Alice in Wonderland’, and you can get this rocking Ebook for just a measly $9! (Sell, Sell, Sell)
This approach would also make both Technical publications and Product Manuals (even for a vacumm cleaner!) very, very cool.
I can’t wait to see the Harry Potter version, wands at the ready people!
Remember, true unbridled creativity begins with “what if ..”, then strategy, then refinement, then the execution.
Click to Watch the Alice YouTube promo here