Modular Shopfitting Solutions.
though the Shopfitting system was held in high regard throughout Europe, we needed to create awareness that this flexible and bespoke Danish system was now available in Australia.
Create cut through in a cluttered market of Shop fitting options by focusing on the USP of the product, the ability to easily change the look of the retail store without changing the fit out. To do this, the same retail wall was customised two different ways using the system and both images joined as one. The line ‘Changing your shop is now as easy as changing your mind’ was introduced and demonstrated throughout the brochure.
There was immediate interest based on the cut-through nature of the collateral including a range of magazine ads to support the launch.