Specialist Underwriting Agencies.
Create a brand Logo that felt dynamic and actionable for this niche insurance-product provider.
The entity was being referenced as an acronym in spoken language so it made sense to do the same for this logo refresh. The brand positioning of ‘Always Thinking’ demonstrates the customisation and ongoing development of their products.
As an existing entity in a competitive market the new Logo and Brand positioning gave SUA added value and allowed for opportunities to reinforce their niche point of difference in their markets.