Design and Manufacture Toroidal Isolation Transformers.
Create a brand Logo that reflected the strength of the company while still feeling fresh. The Logo needed to allow for Torema to move into new areas of manufacture other than transformers.
Torema has a long and valued history in the Toroidal transformer markets that needed to be protected while still allowing for the brand to diversify. The positioning line ‘Powered by Innovation’ was created to infer that where Torema has come from and where they are heading is based on innovative thinking and products.
As an existing entity with a long history the new brand and positioning allowed lapsed relationships to be rekindled as well as expand to new markets with ongoing product development.