Love my Opera. Season 2012
Raise awareness for Season 2012, generate increased web traffic and ultimately increase conversion to subscriptions.
Create the theme ‘Love my Opera’ to distil ownership of the brand to subscribers, the wider general public, and within the company itself.
As part of a SE Qld campaign supported by Press, Print (link to brochure) and Cinema the subscription season halted erosion due to the economic climate and revitalised the brand.