Part 9 Debt Agreements.
Increase brand awareness to deliver increased enquiry levels to allow for flow through to sales conversion.
A brand mascot was designed to create cut through to deliver a range of key messages while demonstrating the ‘feeling’ you can achieve by taking control of your unsecured debt.
Print Ads where delivered as part of an overall integrated campaign including Television, Website, On and Off page SEO, Google Adwords, Facebook Ads and Bus wraps.
Brand awareness increased dramatically measurable by increased web site traffic, Google Adwords and Faecbook Ad click throughs generating enquiries via both online forms and the 1300 number.