Love my Opera. Season 2012
Create awareness for the Season 2012 Subscription offer in the general market place that would transpose to increased web traffic and subscription sales follow through.
Create the theme ‘Love my Opera’ to distil ownership of the brand to subscribers, the wider general public, and within the company itself.
As part of a SE Qld campaign supported by Press, Print, Outdoor, web site and Cinema, the subscription season halted erosion due to the economic climate and revitalised the brand.